How do you communicate the amazing climate control technology inside one of the world’s ultimate luxury vehicles? Plant 50 orchids inside it and watch the delicate flowers thrive in perfect conditions.We created a film that showed how the Lexus LS was the ideal environment for these delicate flowers to grow. The film was hand delivered in a beautifully crafted box together with a single orchid,

How did it work?

64 of the 1000 individuals who received the pack went on to buy a Lexus, with 23 buying an LS.
That’s an amazing ROI of 13:1

Awards – DMA Gold

Orchid Film