Caboodle
Brand Identity • Digital Advertising • Print Advertising
20 February 2016
Bringing bundles of benefits to booklovers
We developed a new membership product for National Book Tokens called Caboodle, a programme that provides givers and recipients of book tokens benefits such as; spend and earn rewards, competitions, exclusive content, events and local offers.
Our campaign featured a series of “find the book title” picture puzzles which appeared in national press and online. The campaign challenged peoples’ literary knowledge, got people talking, sharing clues, and reached a whole new audience. Caboodle gave book tokens added value proving that there’s more to a National Book Token than meets the eye.
Our campaign featured a series of “find the book title” picture puzzles which appeared in national press and online. The campaign challenged peoples’ literary knowledge, got people talking, sharing clues, and reached a whole new audience. Caboodle gave book tokens added value proving that there’s more to a National Book Token than meets the eye.
How did it work?
70,656 people played our online game. We grew the database by 18%, adding 15,000 names
in the campaign period and doubling it in size over the course of the year.
Our Facebook following grew by 50% to 10,760 over the campaign.
We had 125,026 unique visitors to the website in December, up by over 90,000
in the campaign period and doubling it in size over the course of the year.
Our Facebook following grew by 50% to 10,760 over the campaign.
We had 125,026 unique visitors to the website in December, up by over 90,000
Logo
Press advertising
Online game
Digital advertising
