Inspiring choice – Integrated campaign

National Book Tokens have been selling book tokens for over 80 years but with the rise of e books and online gift cards their sales had been in steady decline.

We developed an integrated campaign that positioned National Book Tokens as an “Inspiring Choice”. Our creative idea saw the book token become a ticket to a voyage of discovery, one that starts in a real bookshop.

We recruited some pretty powerful friends to help us: including the most popular children’s character of all – the Gruffalo – who was kind enough to make a personal appearance in our cinema ad along with my daughter!

How did it work?

The campaign generated a 60% increase in website visits and 12% more web sales.

Press Advertising