Giving hope to tomorrow’s dog – DRTV ad

Every day 40 stray and abandoned dogs will arrive at Dogs Trust’s doors.
The ad focuses on the many dogs that Dogs Trust will love and care for until they find their forever homes.

The ad enabled our audience to give £5 via SMS and give hope to tomorrow’s dogs.

How did it work?

A total of 21,309 dog lovers responded to the ad giving £106,385 from initial texts
Higher than predicted response rate of 0.023% (0.23 ROI)
1822 people went on to convert to regular giving programme